Search Engine Optimization & Search Engine Marketing

Search Engine Optimization (SEO) is the process whereby web pages are "optimized" so that search engines can find them and index them in their search results. It is the process that is necessary to increase the amount of visitors to your web site by ranking high in the "organic" search results of a search engine. By "organic" results, we mean that you haven't paid the search engine to increase your visibility. The higher a web site ranks in the results of a search, the greater the chance that your site will be visited by a user. Most users to will not click through pages and pages of search results, so in order to get them to go to your site, it is essential for you to appear as high as possible in the search returns.

If SEO was not part of your initial site development investment, most likely you are not getting optimum ROI from your website. This process is most efficiently done during the development of your site, however it can also be executed at any time prior to your site going live.

Search Engine Marketing (SEM) is part of your internet marketing strategy/budget, whereby you "invest" a certain amount of dollars in a program designed to promote your website by increasing your visibility in search engine result pages, thus improving the number of "click-throughs" to your site. SEM methods include buying paid search listings and "pay per click" programs. The beauty of a pay per click of program is that you ONLY pay for those users that click through to your site from the search page. Another positive of this type of program is that you can control the amount of money that you spend on the clicks, i.e. not to exceed a predefined monthly or annual expenditure.

MDzyn has executed many of these programs with great success. Contact us to learn more or to define a program that fits your needs.